In an industry where there may be an awesome amount of product launches day by day, Product Of The Week helps you chop through the noise. To enable you find your latest beauty and wellness favorites, this series highlights the tried-and-true products that our writers can’t live without.
2024 has been the yr of lip balms and lip oils, with most beauty brands releasing at the very least one version of those products. The trend in lip balms, nevertheless, found a latest standard set by indie brand EADEM with its Le Chouchou Lip Softening Balm.
EADEM is understood for its stellar products and formulas that work for everybody, but specially cater to the various needs of BIPOC skin. When the brand released their lip balm, it was only natural to provide it a try, as the outcomes were expected to be greater than favorable.
At its core, this lip balm is a multifunctional product that mixes exfoliation and moisturization. The inclusion of AHA (Alpha Hydroxy Acids) helps to softly remove dead skin cells, addressing the difficulty of dry, flaky lips.
Meanwhile, the peptides within the formula work to scale back the looks of tremendous lines and wrinkles across the lip area, promoting a smoother, younger look. Other key ingredients similar to lactic acid, African mongongo butter and moringa oil work together to be certain that the lips stay plump, soft and kissable.
One among the standout features of Le ChouChou is its incorporation of signal peptides, which offer a natural plumping effect, enhancing the fullness of the lips without the necessity for more invasive treatments. This plumping motion, combined with the balm’s glossy finish, creates a visually appealing effect that may boost confidence whether worn alone or as a base for other lip products similar to lip liners, glosses or lipsticks.
Le ChouChou, offering five universal shades suitable for all lip tones and shapes, stands out for its inclusivity, particularly for those with two-toned lips common amongst individuals with melanin-rich skin. Unlike many lip balms that emphasize this feature, EADEM has thoughtfully addressed it during formulation.
Among the many range, two shades have captured my attention: “Butter Mochi,” a buttery clear shade perfect for day and night treatment (I literally sleep within the bed with this), and “Bissap Glaze,” a plum color ideal for any season but especially fitting for fall.
The packaging of those products is equally impressive. The beautifully crafted silver tubes will not be only aesthetically pleasing but in addition highly functional. They’re filled to the brim with product, ensuring you get your money’s value. Furthermore, their durability is noteworthy; the silver packaging doesn’t sift and flake over time, maintaining its quality and consistency throughout its use.
Overall, I’d rate this product a solid 10/10. In case you haven’t been influenced by TikTok to go to your nearest Sephora and grab these, let this review be your final source of inspiration.
