NFL legend Tom Brady made headlines on Sunday, by attending the FIFA Club World Cup Final between Paris Saint-Germain and Chelsea at MetLife Stadium. The English club secured a convincing 3-0 victory over PSG, claiming their second Club World Cup title with some drama post match. Brady, now a part-time owner of Birmingham City FC and the Las Vegas Raiders, and gearing up for his second season as a FOX NFL analysr, was spotted alongside iconic figures including New England Patriots owner Robert Kraft, Colombian music star J Balvin, and Fanatics CEO Michael Rubin.
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Brady’s Instagram message
The NFL GOAT marked the occasion with an Instagram Story caption that turned heads: “Need some new backup dancers?”. The playful five-word message was posted alongside a photo featuring Brady and his high-profile companions, Kraft, Balvin, and Rubin, sparking intrigue among fans about its meaning and whom exactly it was aimed at. The question remains, was it a joke toward one of his star-studded friends, a sly tease for the event entertainment, or pure Brady-style banter?
Beyond the field: Brady’s expanding off-field agenda
Since announcing his NFL retirement, Tom Brady has pursued ventures far beyond football. In August 2023, he acquired a minority stake in Birmingham City FC, though the club briefly dropped to League One before securing promotion back to the Championship in 2025.
Now off the gridiron but in front of the camera, he’s entering the second year of a lucrative 10-year, $375 million contract as an NFL analyst with FOX. Attending the FIFA final signals his commitment to diversifying interests, from soccer ownership and sports media to entertainment and fashion; a trend consistent with Brady’s post-retirement lifestyle.
Brady’s presence at a major global soccer final, flanked by power players from sports, business, and music, highlights how athletes today bridge multiple industries. His Instagram tease instantly went viral, generating buzz without direct commercial push, proof of Brady’s personal brand power. From sports courts to conference rooms, Tom continues to position himself as a dominant figure in global sport and entertainment spheres.
