Why Won’t Pokémon Evolve? – The New York Times

Why Won’t Pokémon Evolve? – The New York Times


new video loaded: Why Won’t Pokémon Evolve?

Pokémon is a game series all about evolution. So why has it taken the franchise so long to evolve? Zachary Small, a culture reporter for The New York Times, breaks down how the company’s structure may stymie innovation.

By Zachary Small, Claire Hogan, June Kim and Gabriel Blanco

October 11, 2025



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