The rift between Scottie Pippen and Michael Jordan has outlasted even their storied partnership on the court, and now it’s cropping up in places fans might least expect.

Pippen, a seven-time NBA All-Star and central figure in the Chicago Bulls‘ sixth championship run in the 1990s, appears in a new advertisement for Mr. Pibb that critics say doubles as a jab at his former teammate, highlighting deep-seated frustrations that have simmered for years.

In the commercial, Pippen reflects on perceptions of being “second-best” and alludes to narratives shaped by decades of media and marketing.

“When something has been considered second best for so long, we just blindly accept it as gospel…A decadelong plot built on marketing, social media, and multipart documentaries,” he says, a line that many see as a direct commentary on his portrayal in the 2020 documentary The Last Dance, a project produced with Jordan‘s involvement that revived public interest in the Bulls‘ dynasty but also reignited old wounds.

A saga that extends far beyond basketball

On the court, Pippen and Jordan were often seen as inseparable: a dynamic duo that led the Bulls to multiple championships and helped define a generation of the NBA.

But their off-court relationship has long been described as complicated at best, and fractious at worst. Despite their shared success, the pair have rarely been close friends in the years since their playing days ended.

Tensions first reemerged in the public eye following The Last Dance, which cast Jordan as the central figure of the Bulls‘ success, and, in Pippen‘s view, left insufficient room for his own contributions.

In interviews since, Pippen has openly criticized aspects of the documentary, at times making blunt observations about how he believes the narrative favored Jordan‘s legacy.

Pippen‘s frustration isn’t just about perception. In his memoir Unguarded, he explored moments of tension during their careers, moments he felt went unexamined or were reshaped by media narratives, and discussed how his role was often framed through the lens of Jordan‘s towering stardom.

While Pippen remains one of the most respected defenders and allround players of his era, the shadow of Jordan‘s larger-than-life legacy has frequently informed how the Bulls‘ history is remembered, something that clearly still resonates with Pippen decades after their last game together.

Despite the fractured relationship, their professional bond has been revisited over the years, with Pippen occasionally acknowledging his teammate’s greatness.

But even mutual respect hasn’t bridged the personal distance: the two have not engaged in meaningful public reconciliation, and discussions about Jordan still dominate questions posed to Pippen in media appearances, much to his frustration.

Former Bulls center Bill Cartwright has labeled the feud “nonsense,” arguing it’s time both men move past old grievances, given the shared accomplishments they recorded together.

And Hall of Fame teammate Horace Grant has publicly expressed a hope that the two could one day sit down and talk through their differences, emphasizing the unique bond forged through years of competition.