LAHORE, Pakistan — Asian brand Luscious Cosmetics’ product range has recently began retailing at Sephora in Australia.
Luxola, a Singapore-based e-commerce beauty retailer catering to the Asia-Pacific region that was acquired by LVMH Moët Hennessy Louis Vuitton in July, has helped roll out the brand throughout the region. “Luscious has generated strong sales at Luxola,” said Mehrbano Sethi, founding father of Luscious Cosmetics, which relies here.
With greater than $10 million in annual revenue, selling 1.2 million units a 12 months, and a cult following within the Asia-Pacific region, a $120 billion market, Sethi is now actively in search of international enterprise capital or a partnership with a much bigger beauty brand that can propel the cosmetics company to the subsequent level.
“Funding will help us not only spend money on inventory, but additionally in distribution and marketing,” she said.
Beyond Luxola, Luscious is being stocked by Sephora Australia, where an ordinary lipstick from the brand sells for 22 Australian dollars, or about $16 at current exchange. Sethi said it shouldn’t be clear whether the retailer will add her brand to Sephora units in other countries. For 2016, Luscious has also signed with Glambox for Saudi Arabia, is launching within the U.K. through retailer beautybay.com and likewise in Iran, along with its current market.
Began in 2007, Luscious is owned by Sethi and her husband Nauman Gilani. Ranked as one in all the fastest-growing cosmetics brands on this planet by the Arabia500 index, a part of the Harvard-affiliated Allworld Network, Luscious has an annual growth rate of 322 percent. In the primary five years because it was founded, the corporate’s growth was astonishing 392 percent annually. The products have been formulated by two U.S. cosmetics chemists and are made in South Korea, Taiwan and Italy. The whole range is paraben-free with no petrochemical ingredients.
The brand’s popularity within the region stems, first, from the indisputable fact that no animal ingredients are utilized in your entire line to adapt with the religious and cultural sensitivities of Muslim, Hindu, Buddhist, vegetarian and vegan consumers. Waxes utilized in lipsticks and other products are plant and never animal based; not even beeswax is used. Furthermore, all lip products are alcohol free.
Second, Luscious products have been developed to suit any climate and have been tested to face up to heat of as much as 60 degrees Celsius, or 150 degrees Fahrenheit. “Whether it’s hot, rainy, dry, etc., the product will neither go bad, nor will it melt in your face, so it withstands extreme Asian climates well,” Sethi said.
Because of celebrities akin to Kim Kardashian and Iraqi-born beauty blogger Huda Kattan, there was a rise in global interest in dramatic eye looks and heavily contoured Middle Eastern style makeup that has garnered Luscious a powerful following for its long-lasting and high-pigment products. The Luscious contour kit with a strober in it has sold half one million units in only six months and has the best shades formulated for complexions with an olive/yellow undertone, even though it works on all skin tones.
“Social media has really helped us keep up a correspondence with international makeup trends and helped us market our products,” Sethi said.
About 20 percent of Luscious Cosmetics’ sales are generated online through its Website.
