Kiyan Anthony, the 17-year-old basketball prodigy and son of NBA legend Carmelo Anthony, is charting his own course in the world of name, image, and likeness (NIL) deals. Recently, Kiyan signed with WME Sports for exclusive NIL representation, aligning himself with the same agency that represents his mother, La La Anthony. This significant move marks a new chapter in Kiyan’s growing career as he prepares for his college basketball decision.
The highly ranked high school player, who shines as a guard for Long Island Lutheran, is not only building an impressive athletic rsum but also expanding his business portfolio. WME Sports celebrated Kiyan’s signing with a statement highlighting his scoring prowess. As New York’s top-ranked player in the 2025 class, Kiyan made waves at the NBPA Top 100 Camp, leading in scoring with an average of 28.5 points per game. He continued to impress in the Nike EYBL, where he scored 19.6 points, grabbed 4.6 rebounds, and contributed 1.5 assists per game for Team Melo.
Kiyan, Carmelo Anthony’s son, shines with a spectacular dunk at the Bronx tournament
Kiyan has already secured several lucrative NIL partnerships in the past year. His deals with brands like PSD Underwear, Nerf, and the Mamba & Mambacita Sports Foundation have propelled his NIL valuation to an impressive $1.1 million, ranking him 11th among high school basketball players. This robust brand presence, combined with his athletic potential, places Kiyan in a prime position as he approaches his college choice.
College decision approaching for the Four-Star recruit
Kiyan’s path forward in basketball is as anticipated as his business ventures. He has narrowed down his college options to three: USC, Syracuse, and Auburn. The four-star recruit recently hinted at an upcoming announcement, scheduled for Friday, November 15, on his father’s popular podcast, 7PM in Brooklyn. Fans are eagerly awaiting his decision, especially given Carmelo’s legacy at Syracuse, where he won an NCAA championship. However, Carmelo has stated that he won’t pressure Kiyan to follow in his footsteps, allowing him to make his own choice.
With both his parents’ strong influence in sports and entertainment, Kiyan Anthony is well-positioned to navigate the dual worlds of college athletics and business. His recent move to join WME Sports mirrors his mother’s approach to off-court representation, while his decision to announce his college choice on his father’s platform keeps family at the heart of his journey. Whether or not Kiyan follows his father’s legacy at Syracuse, his future in sports and business is undeniably bright.
