Super Bowl LIX will finally arrive on Sunday, February 9, the most important sporting event of the year in the United States and one of the most watched in the world, comparable only to the final of the FIFA World Cup, which is held every four years.
But in addition to being a sporting event, the Super Bowl is a cultural snapshot of the major trends taking place in the world at the time. This is evident in the halftime show, which has evolved from a simple parade of student bands to a tribute concert to iconic bands to a showcase for trendy singers and rhythms in a 15-minute express concert.
The same goes for commercials at halftime. Due to the worldwide audience that this event attracts, companies that want to launch their advertising campaigns with large investments now acquire advertising spaces valued at millions of dollars, knowing that they will achieve a great impact in the media, in spots of just 30 seconds duration.
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This space is so sought after that there are even rankings of the most creative or funny ads, to the point that even the most renowned actors participate, or include technology and other resources from the cinema.
The evolution of Super Bowl commercials
On January 15, 1967, the first Super Bowl was held, which was broadcast simultaneously by NBC and CBS. At that time, a minute of advertising space cost $37,500 (NBC) and $42,500 (CBS). The ads for that edition were seen by more than 24 million viewers.
For the upcoming February 9, Fox is charging $7 million for each 30-second spot, according to trade magazine AdAge.
Three weeks before the event, we already have the list of advertisers who have booked their space in one of the most important commercial showcases of the year. According to Brand Innovators.com, the brands that are considered to advertise are:
- GoDaddy
- Hagen Dazs
- MSC Cruises
- Disney
- DoorDash
- Lays
- Pringles
- Bosch
- NFL
- Tontino’s Pizza Roll
- Reese’s
- Ritz
- Mountain Dew
- Instacart
- Hellmann’s
- Dove
- Coors Light
- Coffee Mate
- Sketchers
- Warner Bros.
- Universal Pictures
- Paramount Pictures
In addition, these brands have released some previews of their upcoming spring-summer spots:
- Ice cream brand Hagen-Dazs is debuting an ad designed by its newly appointed creative agency nice.
Doritos, one of the most traditional snacks to watch the game day.
The internet domain platform GoDaddy will show.
FanDuel, an online betting platform, took the Manning brothers back to their youth.
The traditional Coors Lite beer, which travels on a train from the snowy mountains.
Pringles chips used 2 police officers from their patrol
- RITZ crackers has launched a campaign with 49ers tight end George Kittle:
The Mountain Dew beverage brand is confirmed, but there is no official preview yet. Could it be the Matrix version of Will Smith?
