Success often comes with its own set of challenges, and for Ayesha Curry, one of those challenges is imposter syndrome. Despite building a thriving brand across the culinary, publishing, and beauty industries, the entrepreneur and wife of Golden State Warriors star Steph Curry still struggles with self-doubt.
In a recent interview with PEOPLE, Ayesha revealed how Steph plays a crucial role in helping her navigate these insecurities.
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Steph’s Role in Ayesha’s Confidence
Ayesha, known for her work in the food industry and her lifestyle brand Sweet July, shared that her husband’s unwavering support has been a key factor in overcoming moments of self-doubt.
“I have terrible imposter syndrome, and he is always there to encourage me, remind me, uplift me, and be like, ‘Hey, what do you need today?'” she explained. His constant reassurance has helped her silence the nagging feelings of not being good enough, which can often overshadow even the biggest accomplishments.
Imposter syndrome-a psychological pattern where individuals doubt their achievements and fear being exposed as frauds-affects a vast majority of people. According to the American Psychological Association, around 82% of Americans experience it at some point in their lives. Ayesha is no exception, despite her success in multiple industries.
From NBA Star to Beauty Product Tester
Beyond emotional support, Steph actively participates in Ayesha‘s business ventures, even when it means stepping into unfamiliar territory. One way he does this is by being her personal test subject for her beauty brand, Sweet July.
Inspired by her Jamaican roots, Sweet July’s skincare line features ingredients like Blue Mountain Coffee, known for its skincare benefits. While Steph has never been one for a complex skincare routine-“He’s more of a splash water on my face kind of guy,” Ayesha joked-he still allows her to experiment on him.
“He will let me give him a facial, so that’s all that matters,” she laughed, highlighting his willingness to support her, even in small ways.
A Strong Support System Fuels Success
As Ayesha continues to expand her business empire, she recognizes the impact of having a partner who fully believes in her. “I’d say he’s the biggest supporter for me,” she said, expressing gratitude for Steph’s constant encouragement.
Her journey proves that success isn’t just about talent or hard work-it’s also about having the right people in your corner.
With Steph Curry by her side, Ayesha continues to push forward, turning self-doubt into strength.
