Brazilian pop icon Anitta stars in True Religion’s latest Spring/Summer 2025 campaign, celebrating self-expression, authenticity, and disruptors.

The collection nods to the brand’s cultural roots with oversized fits, distressed denim, bold camo prints, and ‘90s hip-hop influences. It also reimagines denim staples with baggy jeans, acid washes, mesh tops, and graphic baby tees.

Anitta said of the campaign:

“My personal ‘true’ religion is loving myself and embracing everything that makes me who I am. I’ve always loved True Religion, and I’m excited to encourage others to live their most authentic lives.”