“I really like fastidiously thought-out selections that end in a cool flair of looking like I didn’t try too hard and my beauty aesthetic is not any exception. My robust skin-care routine, chock-full of K-beauty staples and clinical-grade brands, preps my skin for as little makeup as possible. And I subject myself to five-plus hours in a salon chair getting braids so I can avoid styling my hair day by day for weeks at a time. My favorite compliment is, “You smell so good,” knowing I spent an unnecessary period of time browsing through my 75 fragrances to attain a pleasing whiff. The goal is at all times intentional effortlessness.” –Annie Blay, associate beauty editor