Beyoncé has shown off her flawless beauty in a recent photo to advertise her brand recent haircare range.
Along with her legendary profession as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday.
The name is a play on the word ‘sacred’ combined with Queen Bey’s famous moniker and is inspired by the artist’s early memories helping at her mother Tina Knowles’ hair salon.
In newly released promotional snaps, Beyoncé dazzled as she posed together with her range of products on marble pedestals.
She donned a white dress that clung to her sensational curves and boasted a plunging neckline to indicate off her ample cleavage.
Cécred, the brand delivering transformational hair look after all, today publicizes its first expansion into retail with Ulta Beauty, the nation’s largest beauty retailer. Starting April 6, 2025, the 30-time award-winning hair care brand founded by Beyoncé Knowles-Carter will roll out to 1,400+ Ulta Beauty stores nationwide and online, marking the most important exclusive hair launch within the retail giant’s history.
This announcement coincides with the brand’s 1-year anniversary, following its disruptive launch into the hair care category in February 2024, and is an organic evolution into the brand’s next chapter of growth. Because the only specialty beauty retailer with a full-service salon in every store, and a beauty destination that caters to guests of all generations, Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers.
Beyoncé has announced an “historic partnership” with Ulta Beauty. The collaboration marks a major milestone in the wonder industry, where celebrity-backed brands proceed to reshape the retail landscape.
The 43-year-old pop star’s beauty brand Cécred has confirmed its first retail partner, with its products coming to over 1,400 Ulta Beauty stores in addition to the retailer’s website. The nationwide rollout represents certainly one of the biggest beauty brand launches in recent retail history.
In an Instagram video announcing that her Cécred haircare brand is coming to Ulta, the multi-hyphenate, 43, looked like a vision, wearing a custom ivory off-the-shoulder Vivienne Westwood gown.
The dreamy crepe includes a draped cowl neckline, a thigh-high slit and the British label’s hallmark corset bodice.
Beyoncé often flocks to the style house for custom performance looks, one standout piece being the sequin jumpsuit the late designer created for the star in 2018.
Beyoncé looked angelic in a surprising white dress as she announced the launch of her haircare brand, Cécred, at Ulta Beauty. The brand will officially be available in over 1,400 Ulta stores nationwide and online starting April 6, marking the biggest exclusive haircare launch within the retailer’s history.
In a video shared together with her 312 million Instagram followers, Beyoncé showcased her glamorous look while promoting her products. She quoted certainly one of her famous lines, “world stop…carry on,” from her collaboration with Nicki Minaj, adding excitement to the announcement.
Cécred, which emphasizes science-backed formulas and wealthy haircare traditions, was first introduced in February 2024. The brand includes a spread of products designed for all hair types, resembling a Clarifying Shampoo and a Moisturizing Deep Conditioner. The launch at Ulta Beauty signifies a major milestone for the brand, expanding its accessibility to beauty enthusiasts across the country.
SOURCE:-
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https://uk.news.yahoo.com/beyonc-hard-launches-haircare-brand-201227849.html
