Thursday Night Football on Amazon Prime continues to capture strong audiences, with the Week 5 overtime showdown between the Tampa Bay Buccaneers and the Atlanta Falcons averaging 12.3 million viewers. This marks a 5% increase over last year’s Bears–Commanders game and an impressive 27% rise compared to the Colts–Broncos matchup in Week 5 of 2022.

Although last week’s Cowboys-Giants game drew a record-breaking 16.22 million viewers for Amazon Prime, the Bucs-Falcons matchup still held its own, demonstrating steady growth for the platform’s football broadcasts. The two teams may not carry the same national appeal as the Cowboys or Giants, but the game’s thrilling overtime finish kept audiences engaged until the very end.

Amazon Prime’s Thursday Night Football has been a hit this season, averaging 14.17 million viewers through the first four games. That figure represents a 20% increase from last year’s average, and a staggering 48% rise over the same period in 2022. These numbers indicate that the NFL’s decision to expand into the streaming world is paying off, as the platform reaches a larger, more engaged audience with each passing week.

A strong season ahead

As the 2023 NFL season progresses, Thursday Night Football is shaping up to be a key driver of viewership for Amazon Prime. The streaming giant continues to attract millions of football fans, helping it compete with traditional broadcast networks and setting the stage for a strong season ahead.

The increase in streaming viewership, paired with the excitement of this week’s overtime game, suggests that fans are more engaged with the product than ever before. While the Cowboys and Giants brought in bigger numbers due to their large national followings, the Bucs-Falcons matchup proves that even mid-tier teams can deliver solid results when the game is competitive and captivating.

With Thursday Night Football continuing to see rising ratings, Amazon Prime is poised for even greater success as more marquee matchups come down the pipeline this season.