Charli XCX is broadening her reach with a new partnership, stepping into the footwear industry through an endorsement deal with Converse. Known for her edgy style, the British pop star announced the collaboration on Instagram, sharing the first image from her holiday campaign.
In the photo, Charli poses by a cozy fireplace, where white Converse All Star Knee-High Boots hang like stockings. She opens a box of classic Chuck Taylor All-Stars, surrounded by festive red lights that enhance the holiday atmosphere.
Charli said of her new signing:
“I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic.”
This partnership adds her name to a list of big names who have collaborated with Converse, including Billie Eilish, Tyler, the Creator, Shai Gilgeous-Alexander, Rick Owens, and more. Check out her new campaign and announcement below.
