The newest innovation in facial cleanser in greater than 20 years is finally here! And it was made possible by a team of scientists and clinicians dedicated to elevating the science behind Olay while closing the STEM gap for ladies and ladies of color world wide. That’s why their labs are full of a various team of scientists and engineers that work together to bring Olay products to life.
Greater than half of Americans today are multicultural—and other people with more melanin wealthy skin produce 3x more sebum than those with lighter skin-tones. So, Olay Principal Scientist, Dr. Rolanda Wilkerson, and the Olay team desired to be sure that the subsequent generation of facial cleanser could provide a tremendous experience while also addressing these specific skincare needs. The result? Olay Cleansing Melts.
“Individuals with eumelanin skin can get right into a cycle of looking for products that deeply clean excess oil while not drying the skin out and never being harsh on skin. It could be a vicious cycle that leaves skin dry, tight or irritated,” says Dr. Wilkerson. “With 50 patents behind the event, Olay Cleansing Melts is the latest innovation. Transforming from a solid square to a creamy lather in a matter of seconds, it cleanses, refreshes and tones the skin while not drying the skin out or being harsh.”
Cleanse, Tone, Refresh
Using a latest Patented Facial Cleansing Technology, this small, water-activated cleansing square dissolves into microbubbles to melt away excess oil and sweat to scrub higher than the #1 hydrating cleanser. One of the best part? It uses just 8 ingredients (6x lower than some traditional cleansers!). “There are 2 miles of threads with 8 ingredients woven into one small square Cleansing Melt,” says Dr. Wilkerson. “The patented cleansing technology, with an amino acid based cleanser that works naturally with the skin, provides a deep yet gentle clean that removes dirt, oil, and SPF, leaving skin feeling toned.”
But don’t take our word for it. HBCU alumnae, hailing from Southern, Central State and
Clark Atlanta were all readily available at our most up-to-date ESSENCE Festival of Culture to share the incredible science behind the Cleansing Melts. Olay also partnered with local HBCU Xavier University of LA Cheer Team they usually couldn’t stop cheering for the Melts. Showing their support for ladies of color in STEM, they posted to Instagram that this little Olay Cleansing Melt square was designed with their team’s diverse skin in mind, perfect for keeping their skin clean and refreshed before and after competitions.
Shop latest Olay Cleansing Melts, then click here to learn more about Olay’s STEM commitments and tell a friend!
