After a turbulent season that left the Dallas Cowboys searching for answers, quarterback Dak Prescott has shifted attention away from wins and losses and toward a cause deeply rooted in his personal life.

The team’s 7-9-1 finish sparked criticism and uncertainty, but Prescott responded by choosing reflection and purpose. Through his Faith Fight Finish Foundation, he has consistently invested in cancer research and mental health awareness, causes shaped by profound family loss.

That long-standing commitment recently expanded in a way that highlights how seriously Prescott views his influence beyond football and statistics.

On January 6, Prescott and his foundation announced the launch of the ENOUGH bracelet, a project introduced in partnership with Blake Mycoskie, founder of TOMS. The campaign sends 100 percent of its profits to mental health organizations focused on treatment access, education, and suicide prevention.

Additional apparel tied to the initiative is also planned, creating more avenues for supporters to contribute while helping normalize conversations around emotional wellbeing in everyday life.

A message shaped by loss and legacy

The meaning behind the ENOUGH bracelet is deeply personal for Prescott. He has explained that he wears it in honor of his late mother, Peggy, who passed away in 2013 after battling colon cancer.

According to Prescott, she consistently made him feel confident, valued, and supported, lessons that still guide him today. Promotional images show him wearing the green bracelet as the only colored element in an otherwise black-and-white photo, visually reinforcing the power of the message.

Peggy‘s influence has guided Prescott for more than a decade. He created the Faith Fight Finish Foundation in her memory, using it to fund cancer research and support families facing serious illness.

His advocacy grew even stronger after another tragedy in 2020, when his brother Jace died by suicide. Since then, Prescott has spoken openly about grief, therapy, and emotional vulnerability, helping challenge outdated ideas about masculinity in professional sports.

Prescott‘s efforts extend beyond messaging. He has visited high schools in the Dallas-Fort Worth area to speak directly with students about mental health and suicide prevention.

As an honorary chair for the Children’s Cancer Fund, he has also helped expand mental health services for children undergoing cancer treatment. In 2024, Prescott helped raise millions of dollars to support pediatric cancer research focused on earlier detection and improved outcomes.

For fans, the timing of this announcement stood out. Coming after a frustrating season, the bracelet launch reframed Prescott‘s public narrative. Rather than retreating from scrutiny, he leaned into the cause.

By tying the program to a wearable symbol, Prescott wants supporters to participate in meaningful change.

In doing so, he continues to redefine what success looks like during adversity, showing that purpose and action can coexist with competition.