The second season of quarterback Drake Maye is not only shaping up as a success while he leads the New England Patriots, but it has also elevated his wife, Ann Michael Maye, into an unexpected internet sensation-turning both into high-value public figures within the NFL ecosystem and beyond.
Ann Michael Maye is a multifaceted woman. At times, she embodies a traditional, home-centered lifestyle, baking cakes during the holiday season-an activity that helped popularize the concept of “Bakemas” and earned her the nickname “Bake Maye.”
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At other moments, she effortlessly transforms into a stylish presence who captivates lifestyle photographers and media outlets.
Ann has been Drake Maye’s partner since their high school days, and she recently set social media ablaze after sharing an image on her Instagram account wearing a leopard-print dress paired with black boots. The photo quickly circulated across NFL circles and gained traction among TikTok audiences, extending her reach well beyond traditional sports fandom.
From Drake Maye’s growth to the rise of Bakemas
Drake Maye’s first season with New England did not unfold as the franchise had hoped. A 3-9 record raised questions about his long-term future and placed early pressure on the young quarterback. One year later, the narrative has shifted dramatically. Maye now boasts an 11-3 record, along with 3,412 passing yards and 23 touchdowns, firmly positioning himself as the leader of a revitalized Patriots team.
Last Sunday, the Patriots fell 35-31 to the Buffalo Bills, but Maye framed the loss as part of the learning process that defines life in the NFL.
“Once you watch the tape and hang out with teammates and talk about it, you flush it after tomorrow and get back on Tuesday for a new week and another tough opponent. We’ve got to flush it and know that this is what the NFL is. It’s any given week and it’s on to the next,” the quarterback said.
In moments of defeat, Drake Maye knows he has unwavering support at home. Despite the growing media attention surrounding her, Ann emphasizes that Bakemas is not about crafting a polished public image. Instead, it is about showing the world her simplicity-whether that means a moment in the kitchen baking a cake or cookies, or sharing more private glimpses of daily life that successful NFL families often choose to hide in pursuit of a flawless image.
The essence of Bakemas goes beyond baking. It represents a sense of normalcy surrounding a public figure. Ann does not present herself as a celebrity, but as someone willing to share traditions, mistakes, and routines-an uncommon approach in the hyper-curated universe of NFL WAGs, where perfection is often the standard.
The 2025 season could end not only as a defining success for Drake Maye on the field, but also as a breakout year for Ann Michael Maye off it. Through originality and authenticity, she has built a star-like presence on TikTok-ironically on a platform where artificial personas often thrive-by simply being herself.
