Fresh off Khloé Kardashian speaking out in defense of her right to retouch pictures of herself, sister Kim has been caught up in an issue over a video which viewers identified gave the impression to be heavily edited. 

In an ad for her underwear line Skims, Kardashian is shown lounging on her side, running her hand along her waist. After airing last week, the clip quickly went viral when a user on TikTok highlighted a moment when Kardashian’s finger becomes very distorted right across the time when it reaches her famously curved hips. “Who approved of this editing???” asked @alexkelly2014 within the TikTok post which has been viewed almost 24 million times since being uploaded 4 days ago. 

The clip prompted backlash from many individuals who criticised the role the Kardashian-Jenner family plays in perpetuating and upholding unrealistic beauty standards and toxic body image. “They literally created this beauty standard but can’t even stick with it”, one user commented on the post while one other said, “So sad they create these body issue problems after which complain”. “They simply refuse to do anything natural huh,” was one other reply.

Nevertheless, now the brand has issued a press release blaming the distortion on a glitch and revealing that they’ve pulled the unique ad, replacing it as an alternative with the “correct” video. Not only that, however the Skims spokesperson says that Kardashian had specifically requested her waist not be edited for the ad and that no a part of her body was digitally retouched.

“The Skims business that aired last week featuring the Suits Everybody collection did initially have an error consequently of the video losing its quality through the uploading process,” the statement given to Page Six reads. “Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the rest of the time on air. We apologize for any inconvenience this has caused Kim and our customers.”

This latest Kardashian drama is in stark contrast to the controversy that surrounded Khloé back in April. The fact star made headlines after her lawyers threatened legal motion against social media accounts who had posted a candid, unedited image of her. In response to the criticism that followed, Khloé spoke out to say she would proceed to edit her images, use filters, and good lighting “unapologetically”. “My body, my image and the way I decide to look and what I need to share is my alternative. It’s not for anyone to determine or judge what is suitable or not anymore.”