For decades, Jerry Jones has been one of the most influential figures in the NFL. But at 82 years old, the Dallas Cowboysowner now faces a new challenge-keeping pace with a league increasingly dominated by young, forward-thinking minds.
In a break from tradition, Jones has recently made notable changes. He skipped his usual media session at the NFL Scouting Combine and made the bold decision to relocate the Cowboys‘ entire Combine operation to Indianapolis.
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Embracing change at 82
This move, driven by new offensive coordinator Brian Schottenheimer, signals a shift toward a more innovative and cohesive approach.
Schottenheimer is at the center of this transition. Known for his adaptability, he is reshaping the Cowboys‘ offensive strategy by bringing in fresh talent from the college ranks. Rising coaches like Conor Riley and Junior Adams, both recognized for their dynamic offensive schemes, exemplify the infusion of youthful energy the team is embracing.
The rise of young offensive minds
The NFL’s shift toward younger, more aggressive offensive coaches has been gaining momentum since 2017, when the Los Angeles Rams hired Sean McVay as head coach at just 30 years old. That move set off a league-wide trend that continues to shape coaching staffs today.
In 2005, Mike McCarthy was the youngest offensive coordinator in the NFL at 41. Fast forward to 2025, and the landscape has changed dramatically-there are now 11 offensive coordinators in their 30s. While defensive coaching remains more rooted in experience, the offensive side of the game is now led by innovative minds who dictate tempo, outthink opponents, and redefine play-calling strategies.
Can Jones keep up?
As Jones continues to steer one of the NFL’s most valuable franchises, questions about his ability to adapt are inevitable. But by empowering Schottenheimer and investing in a new wave of offensive minds, he appears to be positioning the Cowboys for long-term success.
Rather than resisting change, Jones seems willing to embrace it-hiring coaches from outside his usual network and betting on younger, creative talent to push the team forward. In an era of rapid evolution, this willingness to adapt may be the key to keeping the Cowboys at the forefront of the league.
