SKIMS has introduced GRAMMY-nominated singer-songwriter Jhené Aiko as the newest face of their campaign. Photographed by Henrik Purienne, known for his vintage-inspired style, Aiko models the brand’s Cotton Rib and Cotton Jersey collection against a stunning desert backdrop.
Aiko expressed her excitement, stating, “This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that SKIMS asked me to be part of it,”
Kim Kardashian added, “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections. She’s one of my favorite artists so I’m honored to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month!”
Check out Aiko in action below and visit the SKIMS.com to purchase the featured collections.
