Manchester United has unveiled a unique collection of limited edition player trading cards on the Tezos blockchain, marking a significant step in the club’s digital collectibles strategy, according to Tezos Spotlight.

Exclusive Digital Collectibles

The new digital player cards, which update in real-time, provide fans with a novel way to engage with their favorite team. The collection, which became publicly available on July 31, 2024, offers packs of seven player cards for £3 each. These cards feature members of Erik ten Hag’s senior squad, including new signings Joshua Zirkzee and Leny Yoro.

The cards come in three tiers of rarity: classic, rare, and ultra-rare, each distinguished by unique color schemes. Fans who previously acquired a ‘Devil’ collectible received early access to this new collection, emphasizing the club’s commitment to rewarding loyal supporters.

Interactive Web3 Fantasy Football

A standout feature of these digital cards is their integration into ‘Fantasy United,’ a Web3 fantasy football game. Participants can select five players from their card collection for each Manchester United match. Points are awarded based on real-life player performances, and the rarity of the cards can provide score multipliers.

Players can compete against each other on a leaderboard or create mini-leagues with friends, adding a competitive edge to the fan experience. The game’s structure and mechanics are designed to be familiar to those who have played traditional fantasy sports.

Seamless Purchase and Trading

Fans can purchase card packs using either a credit card or tez, the native cryptocurrency of the Tezos blockchain. The user-friendly process involves visiting the official digital collectibles website, selecting ‘Buy Pack,’ and completing the purchase through a simple checkout process. Upon purchase, the cards are revealed through an engaging animation and are accessible in the user’s profile and wallet.

These digital collectibles can also be traded on the Tezos marketplace, objkt.com. This platform allows fans to buy, sell, and trade cards, making it easier to complete collections or acquire specific players to enhance their Fantasy United squads.

Future of Fan Engagement

Manchester United’s foray into digital collectibles and Web3 gaming demonstrates the club’s innovative approach to fan engagement. By leveraging blockchain technology, the club not only offers fans a new way to interact with their favorite players but also sets a precedent for other sports organizations to follow.

As digital collectibles continue to gain traction, Manchester United’s commitment to integrating modern technology with traditional fan experiences showcases their dedication to staying at the forefront of the industry. Fans can look forward to more exciting developments as the club expands its digital footprint.

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