Opponents are known to get stage fright in the Santiago Bernabeu’s dressing room tunnel.
A stadium that creates uncertainty in the opponent due to the impalpable mystique that surrounds Real Madrid, but which has now gained in innovation with its imposing new retractable roof. It has created an intimidating atmosphere, and futuristic technology to continue revolutionizing the soccer industry.
With over 80,000 fans screaming in unison, Los Blancos have become accustomed to doing anything they set their mind to that would be impossible for any other team.
The divine seems the most credible answer, but so far no one has found a better explanation. Real Madrid continues to want to add more to the stadium and the visit to Bank of America has allowed them to see in person an example of a VIP experience that they want to implement in their stadium.
Soccer ‘spies’
After the victory over Chelsea, and before heading to the airport to return to Spain after completing the last match of the U.S. tour, Florentino Perez and Jose Angel Sanchez, accompanied by other members of the Club, went into the tunnel club at Charlotte FC Stadium.
They wanted to see first-hand the VIP lounge that the Bank of America wants to create at the Santiago Bernabu before boarding the bus to Charlotte airport.
Bank of America showed its entire arsenal of entertainment for the fans: a reverse food court, the most exclusive VIP area in the world (at the foot of the pitch and inches away from the players’ exit through the tunnel), seats at the foot of the pitch for VIPs… which is in line with the Madrid’s idea of turning each match into a kind of ‘family investment‘ to continue competing in an increasingly difficult and complex environment.
An exclusive ‘tunnel club’
The aim is that, although the ticket price is high, the experience is not limited to a ‘simple’ soccer match. A unique event in which all the fans can participate with different activities… and which is not attended five minutes before kick-off.
The intention is to ‘educate’ the fans so that they understand that going to the stadium has to be like the rituals that triumph in American sports. This is the origin of the new VIP experience so that the fans can go deeper than ever into the bowels of the Bernabeu.
A visit that has served to see how the Bank of America has distributed the VIP area that allows fans to enjoy a complete experience by watching the players going in and out of the dressing room corridor from the warm-up to the final whistle.
At the Bernabeu, the exclusive location allows you to be closer than ever to the players, only glass windows to the tunnel will protect fans from the players. The case of the ‘Tunnel Club’ at the Charlotte stadium is different, as there is no such glass and there is a catering area almost at the foot of the pitch with high tables where you can enjoy the match and take advantage of the indoor restaurant in the VIP area to eat or drink.
The ‘Tunnel Club’ seats have a privileged location, between the benches and the Presidential Box. Its spectacular hospitality area is located under the stands overlooking the tunnel, which will offer customers an exclusive view of how the players come out onto the pitch. Another way of continuing to generate money that Madrid wants to exploit and that would allow the white fans to enjoy the experience to the maximum of their possibilities.
