Shaquille O’Neal was a dominant force on NBA courts, and now, several years removed from professional basketball, he has expanded his commercial empire through partnerships that continue to elevate his earnings to remarkable levels. His success off the court has mirrored his dominance on it, as he has proven to be just as formidable in business as he once was in the paint.
Despite generating enormous wealth, O’Neal is not known for envy or excess. Instead, he has consistently supported people in need, not only through financial contributions but also by offering his time and presence whenever support is required. His reputation as a genuinely generous public figure has been built through actions that reinforce his image as someone who remains attentive to others, whether through organized initiatives or spontaneous acts of kindness.
Steph Curry needed help untangling himself while Gary Payton II admired his flexibility
Shaquille O’Neal’s new gummy line
It is not new for Shaquille O’Neal to have his own candy line, but what is new is his commitment to adding an innovative twist. That is precisely the situation surrounding the former NBA star’s latest product. O’Neal officially launched Shaq-A-Licious SLAMS on Wednesday, January 7, featuring watermelon, strawberry, and orange flavors shaped like balls, surrounded by crunchy, sour mango rings designed to spark nostalgia and playful enjoyment.
More than simply offering a new flavor profile, O’Neal wants children to interact with their candy in a fun and imaginative way, turning snacking into an experience rather than a routine.
With Shaq-A-Licious SLAMS, you are not just grabbing a gummy and tossing it in your mouth.”…”You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew.
People always told me, ‘Don’t play with your food.’ With SLAMS, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it – and if you miss the shot, you still get the bucket.
Shaquille O’Neal’s first gummies
It is worth remembering that Shaquille O’Neal already has an established gummy line featuring his face, offering seven different flavors in each bag. The new addition introduces a sour component, adding variety and reinforcing the idea that the product line continues to evolve based on consumer enthusiasm.
This move suggests one clear reality: the gummies have been well received, motivating O’Neal to refresh the concept and give fans multiple options to choose from, or even the chance to buy both versions and decide which they prefer.
Since retiring from professional basketball, O’Neal has launched and invested in numerous ventures. Beyond candy, he has worked as a DJ, appeared on television as a sports analyst, and built his Big Chicken fried chicken restaurant chain to 40 operating locations. He also holds stakes in major franchises such as Papa John’s, Krispy Kreme, Five Guys, and 24 Hour Fitness, along with technology companies including Google and Ring.
In December, he even appeared as a guest at the World Cup draw in Washington. O’Neal continues expanding his empire while remaining a committed philanthropist, and candy lovers will undoubtedly keep hearing from him as this venture matures.
