During his preseason tour in China, NBA superstar Stephen Curry took a break from the court to immerse himself in the country’s equivalent of TikTok, Douyin. Known for his incredible shooting skills, Curry showed a lighter, more playful side by creating a series of hilarious characters. The four-time NBA champion’s unexpected humor quickly caught fire on Douyin, a platform similar to TikTok, but exclusive to China.

An international superstar

While Curry’s basketball talent is well known around the world, his decision to embrace Douyin brings a new dimension to his brand. This digital shift not only helps him engage with his huge international fan base, but also highlights his good humor and strategy to continue to grow his global fan base.

As Curry continues his world tour, his playful moments on Chinese TikTok make him truly not just a basketball icon, but a cultural phenomenon.

U.S. fans may wonder if this lighter side of Curry will carry over to his social media presence, or if Douyin will be the only venue for this exclusive content. Either way, Curry’s offseason moves are proving as exciting as his winning shots.