Texas Tech’s partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red Raiders made a high-profile switch that opened the door for something no college program has done before-puttingPatrick Mahomes‘ personal logo on official team uniforms.

The first rollout of Mahomes’ Gladiator emblem happened last fall when Texas Tech football wore custom-designed jerseys against Colorado. That was just the beginning. Now, the Red Raiders baseball team is stepping up to the plate, unveiling their own Mahomes-branded uniforms for a primetime matchup against TCU on March 21.

A uniform fit for a superstar

The new baseball threads bring a modern edge while staying true to Texas Tech’s style. The jersey is all black, featuring “TECH” in Mahomes’ signature font across the chest. The red lettering pops, while the platinum-style chrome numbers give it a futuristic shine. The white pants keep it classic, with a sleek black and red stripe running down the side.

Adding to the excitement, Mahomes himself modeled the uniforms for the official reveal. A former two-sport athlete at Texas Tech, he played baseball as well as football before becoming an NFL superstar. Now, his presence is being felt in a whole new way on the field.

This isn’t just about uniforms, though. Texas Tech’s growing partnership with Mahomes is setting a precedent for how colleges can collaborate with alumni in branding. It’s a strategy similar to what schools like North Carolina and Michigan have done with the Jordan Brand-except this time, it’s a current athlete still dominating in his sport.

The buzz around these uniforms is strong, and Texas Tech fans are all in. With the Mahomes brand expanding beyond football, it’s safe to say this won’t be the last time we see his logo on Red Raider gear.

Now, all that’s left is for Texas Tech to deliver on the field. If they play half as well as these uniforms look, it’s going to be a night to remember in Lubbock.