NBA legend Michael Jordan will not lower the cost of his mansion in Chicago because of the value of his professional basketball legacy with the Bulls, and because the billionaire simply doesn’t have to.

Jordan bought the home at Highland Park in Illinois in 1991 and built the mansion in 1994 but it has been on the for sale market since 2012, priced at a hefty $15 million, which is the bottom line for the 61-year-old.

He had initially dropped the value from $29m but even with zero takers at the new discounted price, the six-time NBA Finals champion isn’t interested in going any further according to The Wall Street Journal because of how personal the home is.

There is also the same problem of tourists regularly showing up to the home, which is almost a pilgrimage site for NBA fans, putting off prospective buyers as a nuisance but Jordan and his sale team don’t feel a need to scale down his iconography.

“We haven’t really talked about that because it’s part of the draw,” agent Katherine Malkin told the Journal of the Jordan factor. “We don’t look at that as being a hindrance.”

If you pulled up to the 56,000 square-foot property, you would be under no illusions as to who lives there with Jordan’s jersey number 23 welded into the gate and that sets the mood for the rest of the site.

The place is a shrine to the man widely considered the finest basketball player of all-time with sports flags featuring his iconic silhouette whilst a theater also captures his looks through lights as he shows off his ego.

Inside the home, there is a full-sized basketball court featuring his name and the names of his children along with a locker room, trophy room and a built-in aquarium as the man worth $3.24 billion dollars made sure to personalize the home.

Non-residential plans fall through

Plans have included converting the home into an estate of homes, to a condo complex or even to a museum and with NBA fans commuting to the home of the ex-Bulls star, but they’ve all fallen through due to parking and strict zoning laws.

Part of the reason is the secluded nature of the home, hiding away from the bright city lights of the Windy City and the bustling sound of the traffic and urban life meaning to add multiple properties or a formal tourist attraction risks damaging the rest of the home.

“Most people who are spending that kind of money in the Chicago area want to live on the lake,” Highland Park City Manager, Ghida S. Neukirch told the outlet. “He chose to not live on the lake because they wanted privacy.”