UFC, the world’s leading mixed martial arts organization, has announced a significant upgrade to its global marketing partnership with VeChain, an enterprise-grade blockchain platform. The collaboration aims to advance the VeBetter ecosystem, a blockchain application platform built on the VeChainThor blockchain, according to VeChain Official.

VeBetter Ecosystem

The VeBetter ecosystem leverages decentralized applications (dApps) to incentivize sustainable actions. Users are rewarded with B3TR tokens for their activities, which are recorded on the blockchain, effectively ‘tokenizing’ sustainable actions. This initiative aims to create economic value and lay the technological foundation for a circular economy, making blockchain technology more tangible for everyday users.

“UFC is excited to partner with VeChain to raise awareness for our large global audience as to the transformative potential of blockchain technology through the VeBetter ecosystem,” stated Nicholas Smith, Vice President, Head of International Business Development at TKO Global Partnerships.

Partnership and Goals

The partnership highlights UFC’s commitment to driving innovation and advancing sustainability goals using cutting-edge technologies. VeChain’s collaboration with Boston Consulting Group (BCG) positions the VeBetter ecosystem at the forefront of sustainability efforts, offering innovative solutions for enterprises to engage with Environmental, Social, and Governance (ESG) funds. These funds are currently valued at $8 trillion and are projected to reach up to $30 trillion by 2030.

VeChain CEO Sunny Lu commented, “This campaign represents a significant step forward in our mission to leverage blockchain for the greater good. With BCG’s support and UFC’s massive global reach, we are opening doors to users, enterprises, and institutions, helping drive adoption of this new app platform while creating new financial instruments that solve deeply ingrained challenges.”

About VeChain

Founded in 2015, VeChain is a global leader in enterprise blockchain solutions. Its platform, VeChainThor, facilitates the tokenization of assets and the adoption of blockchain technology across various industries. In collaboration with Boston Consulting Group, VeChain launched the VeBetter ecosystem, a sustainability platform that incentivizes and rewards stakeholders for engaging in sustainable activities.

For more information about VeChain and the VeBetter ecosystem, visit vechain.org or explore the platform at vebetter.com.

About UFC

UFC is the world’s premier mixed martial arts organization, boasting more than 700 million fans and approximately 283 million social media followers. The organization produces over 40 live events annually and broadcasts to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings and is headquartered in Las Vegas, Nevada.

For more information, visit UFC.com and follow UFC on social media platforms such as Facebook, X, Snapchat, Instagram, and TikTok.

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